I don't get it. Is the market for this kind of thing still so strong as to venture upon an idea like the Honda Fury?

The chopper is a fashionable item. It always has been. Like most other fads and fashions, it'll likely come back into vogue again in another 15 to 25 years, just as it returned in the early 2000s. But as for now, even Jesse James himself has pronounced the chopper a dead style.

I'll be interested to see how this thing sells when it arrives. As a friend of mine wrote, I'm afraid Honda may've shown up five years late to the chopper party. We'll see.